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February 26, 2004

posted by Scott @ 10:44 PM
Unrippable Hull?

Did anyone else get that mailing from Hull with the unrippable paper gimmick? For those who didn't, the line is that his promise to deliver healthcare reform if elected is so strong that you can't even rip the paper the promise is written on. Well something like that. Anyway the paper really won't rip and I have to admit that I played around with it for a minute or so. The problem that candidates have with sending out mailings is that people usually toss them before they're read. But this gimmick certainly got my attention and surely there were other simpletons like me yanking on the paper in their foyer. Pretty slick score on the name recognition front. This guy certainly has some sharp people working his ad campaign, and of course the money for that special paper.

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