November 05, 2004
As we set about thinking how to better express our moral values and reframe the national debate on issues to accomodate them, I urge everyone to take time out to read George Lakoff, who's been doing the grunt work on this for the last decade. Your first stop should be Moral Politics: How Liberals and Conservatives Think, which is the canonical source on the topic. Then read Don't Think of an Elephant: Know Your Values and Frame the Debate--The Essential Guide for Progressives, which is manifesto-sized and topical.
For a taste of Lakoff if you haven't read him or know who he is, see these two articles.